Cheese in Estonia - New Market Study Published
Consumers tend to prefer quality over quantity when purchasing cheese. Of course, price remains an important factor, but it is no longer considered as first and foremost when choosing cheese. Instead, saving is achieved by purchasing bigger packages and taking advantage of special price promotions but not at the expense of quality and taste, which have been the most important factors impacting consumers' decisions throughout 2013. Furthermore, low-fat cheese is becoming less and less popular as...
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