Market Report, "Eyewear in South Korea", Published
Eyewear showed positive growth in both value and volume terms in 2013. Most of the subcategories showed stable growth except for traditional lenses. Traditional lenses are being replaced with disposable lenses for convenience and hygiene reasons. The two most dynamic areas in value terms were daily disposable lenses and sunglasses, which are mainly driven by consumers in their 10s, 20s and 30s concerned about their appearance. Growth in eyewear slowed in 2013 compared to the review period as a...
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