Market Report, "Dried Processed Food in India", Published
Branded rice sales registered strong value and volume growth in 2013 as this category witnessed a slew of new product launches. Economic growth and changing lifestyles were the reasons behind the increasing popularity of packaged rice in India. Indian consumers prefer to buy packaged rice in order to save the time needed to clean rice when buying it from neighbourhood stores or rice mills. Packaged rice will continue to witness new product launches as competition increases with the entry of...
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