Now Available: Home Improvement: Category Overview
The home improvement industry has started to recover from half a decade of slump and depressed housing markets. However, the future will be challenging, as the industry needs to adapt better to emerging markets, which will account for an increasing share of demand. At the same time, new trends are emerging, such mobile technology applied to the home, and environmental concerns regarding energy consumption and waste. The impact of those has yet to be fully realised in home improvement.