Recent Study: Frozen Processed Food in Costa Rica
Demand towards more convenient and easy to prepare meal solutions has driven development in frozen processed food in 2013, especially as modern grocery outlets such as supermarkets, hypermarkets and even discounters continue to expand their offer of frozen food options. Even though these products are aimed at mid and upper class local consumers, lower income consumers are also becoming attracted to the value for money offers provided by Wal-Mart's discounters (Pali and Maxi-Pali), where frozen...
View full press release