New Report Available: Breakfast Cereals in Costa Rica
Breakfast cereals represented one of the most dynamic categories during 2013, mainly as a result of the increasing health awareness among local consumers, which has made them change their regular eating habits and include health and wellness-oriented products. In this vein, the main companies have introduced special promotions to attract the increasing base of these consumers (mainly women), who are constantly looking to lose weight and have an active life. Also, the inclusion of unusual...
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