Recently Released Market Study: Ready Meals in Lithuania
In 2013, ready meals started to face more rotation between its categories in Lithuania. The most noticeable development came from chilled ready meals products, which started to put more pressure on the largest frozen ready meals category. These developments were largely possible due to Lithuanians' recovering purchasing power. This also allowed producers in ready meals to reduce the number of price-based promotions, on which the category was heavily dependent during the crisis and up until the...
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