"Ready Meals in the US" Is Now Available at Fast Market Research
As the US economy continues to gradually improve, many consumers are once again considering eating out at restaurants and choosing more expensive fresh food choices as viable options to replace ready meals. Consequently, volume sales of ready meals declined in 2011 and 2012. However, manufacturers have adjusted their strategies to emphasise convenience and freshness over value in the hope of targeting the growing group of millennial grocery shoppers. Prepared salads and chilled ready meals were...
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