Recently Released Market Study: Breakfast Cereals in Peru
There is an obvious trend of consumers moving from sugary cereals to less sugary alternatives. Although sales of sugary cereals are expected to continue to increase in 2013, less sugary alternatives are expected to see much faster growth, because consumers are slowly moving towards healthier alternatives. It is expected that this trend will see stronger growth in the forecast period, because consumers are now more aware than ever of healthy food and healthy living. In 2013 a health law was...
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