Market Report, "Drinking Milk Products in India", Published
Growing awareness about hygiene pushes consumers to move from loose milk to packaged milk increasingly in 2013. Interestingly, many consumers, especially in urban areas, moved to UHT milk as it is considered healthier than fresh milk in pouches. Further, consumption of long-life/UHT milk has gained popularity amongst educated urban families where family members do not have time to buy milk daily and instead purchase their groceries, including milk, over the weekend. To leverage on the growing...
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