Market Report, "Pasta in Chile", Published
The pasta category in Chile is mature. Growth at the end of the review period was stimulated by the development of new segments offering added value, and with limited alternatives available. Chileans have adopted increasingly healthy lifestyles, preferring natural food and practicing sports, etc. The Chilean government has also been active in encouraging this change, particularly with regard to tackling child obesity. An entire campaign was developed by the government called Elige Vivir Sano...
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