Frozen Processed Food in Belarus - New Market Research Report
The category's development was driven by two main trends - convenience and economical consumption. The convenience trend is supported by the increasingly busy lifestyles of the urban population, who have less time to spend cooking. Economical consumption is also an important market trend, with an increasing share for lower-priced brands and products. In the current economic conditions the purchasing power of the majority of consumers in Belarus decreased, while unit prices increased due to the...
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