Pasta in Nigeria: New Research Report Available at Fast Market Research
Pasta is cheaper than close substitutes, faster and more convenient to prepare and has a wide appeal across all types of consumer groups in Nigeria. These factors position pasta as a staple food in Nigeria. Domestic manufacturers leverage on this to offer consumers varieties in terms of make and packaging, which accounts for the continuous growth of pasta sales over the review period, although this growth slowed as noodles became more popular.
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