"Gum in India" Is Now Available at Fast Market Research
Companies including Perfetti Van Melle and Cadbury continued to modify their adverts to target pre-teens and young adults. For instance, Perfetti Van Melle India modified its ad for its brand Center Fruit to target adults. Manufacturers also focused on positioning their brands next to other confectionery products in modern retail stores. Most of the organised retail chains, such as Reliance Fresh, keep gum near the check-out counter to push impulse purchases.
View full press release