New Market Study, "Meal Replacement in Costa Rica", Has Been Published
In accordance with the increasing health awareness, with consumers becoming more informed and conscious regarding obesity risks, demand for meal replacement has risen in Costa Rica, this category benefits from strong networks of direct sellers. Deep levels of segmentation were observed in the category during 2013, with marked differences in product unit prices and formulations. In general, different levels of protein content, natural formulations, vitamins and minerals added (such as...
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