New Report Available: Spreads in Japan
Both retail volume and current value sales of spreads showed positive growth of 2% in 2013, solely thanks to the good performance of jams and preserves, which grew by 4% in both volume and value terms. The increasing popularity of plain spoonable yoghurt, which grew by 7% in value terms in 2013, drove the growth of jams and preserves, as many consumers mix jams and preserves into their yoghurt. Manufacturers' marketing activities to suggest new ways of consuming jams and...
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