Recently Released Market Study: Kellogg Co in Packaged Food (World)
Kellogg reduced its reliance on breakfast cereals with the Pringles acquisition in 2012, giving it a strengthened presence in sweet and savoury snacks and frozen food products. The company is now beginning to leverage this in new product developments. Its joint venture with Wilmar International, combined with new initiatives within hot cereals, should help Kellogg achieve sales expansion in China. In 2013, although the balance is shifting, Kellogg is still too reliant on sales in the US market.
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