Recent Study: Yoghurt and Sour Milk Products in Spain
For another consecutive year, the economic crisis continued to shape the habits of Spanish consumers. The declining purchasing power of the majority of Spaniards has forced them to increasingly focus on price during their grocery purchases, in an attempt to cut down spending and be able to make it to the end of the month with a squeezed budget. This has affected the category of yoghurt and sour milk drinks in two ways: On the one hand, it has caused...
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