New Market Research Report: Writing Instruments in Brazil
Current value sales of writing instruments in Brazil grew steadily over the review period. However, as predicted, growth was hindered by the increasing popularity of technological gadgets. For example, with the increased penetration of smartphones and tablets, consumers use their gadgets to take notes and schedule appointments rather than writing them on a notepad or diary. Nevertheless, writing instruments grew almost 8% in 2013, mainly due to the increase in consumer base, since with the...
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