New Market Research Report: Vitamins and Dietary Supplements in Lithuania
With growing vitamins and dietary products original shelf prices over the last few years enabled producers to grow the capacity for discounting. The discounting wars amongst producers that lasted for four consecutive years reached their peak in 2013, the price of the majority of products in vitamins and dietary supplements was reduced by up to 50% during discounts, which underpinned stagnation in overall category's unit prices. Over the later years of the review period, both manufacturers and...
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