New Market Research Report: Irons in Greece
Irons saw volume and value sales decline in 2013, affected by the ongoing economic recession and the dive of disposable income. Greek consumers simply see no immediate need for a new iron in 2013, as long as their older one still functions - in other words, replacement life cycle is elongated amidst the crisis. Other than that, irons is a pretty flat category (or, otherwise, a staples category), with no ground-breaking changes taking place in 2013.
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