Just Released: "Vitamins and Dietary Supplements in Sweden"
The combination between current health trends, an ageing population and extensive media focus on different diets continued to be the most influential factors on the category. Consumers are becoming increasingly aware of which vitamins and minerals are vital to keep at good levels. The strong media focus on these issues influence consumers in their search for the perfect diet. This drives sales of vitamins and dietary supplements where companies constantly launch new products to match the rising...
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