Recently Released Market Study: Eyewear in Indonesia
Eyewear is increasingly a fashion item for a growing number of people in Indonesia, not merely a vision correction device. With growing affordability, people can own multiple pairs of eyewear to suit fashion lifestyle or be up to date with current trends. In the low income segment, penetration of eyewear, and in particular spectacles, continues to drive demand. Door-to-door salesmen visit local government offices and schools in rural areas to help offer affordable eyewear to this income...
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