Hot Drinks in Colombia - New Study Released
In Colombia, hot drinks are associated with specific uses and occasions during the day: coffee is used as a source of energy; tea is used as for relaxation purposes (its consumption is limited only to high-income consumers); and other hot drinks are used as a breakfast option (mainly as a complementary product for milk). However, firms in each of these categories have begun efforts to look for other usage occasions for their products. In line with this strategy, coffee companies...
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