The Coca-Cola Company: Bottling Strategies in Soft Drinks (World) - New Report Available
TCCC has made significant changes in its bottling operations, which is highlighted in its re-franchising in the NA bottling operations and the birth of the new CCE in WE. Coca-Cola FEMSA's string of acquisitions has expanded its territories and production capability. All bottlers are facing the challenge of the growth in diversity of drinks, meaning portfolios are becoming increasingly complex. Operational efficiency and expansion into foodservice are important strategies.
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