Market Report, "Irons in India", Published
Irons posted retail volume growth of 11% in 2013, which was in line with the review period average. This was a commendable performance considering that the Indian economy faced a slowdown in 2012 and 2013, which significantly affected GDP growth. Modern retail played a part in the category's strong performance. Supermarkets sold irons in a package with other products throughout 2013. Such bundles offered a discount to consumers. In addition, steam irons continued to grow in popularity, which...
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