Frozen Processed Food in the United Kingdom - New Market Study Published
The frozen food category did not have a good start to 2013 with the discovery of horsemeat found in frozen food throughout the UK and Europe. Sales immediately dropped in the category as many consumers stopped purchasing processed meat products and retailers were forced to remove items from their shelves suspected of containing horsemeat. As a consequence, some retailers reported decreases of up to 40% in beef burgers in February. Nevertheless, within a few months of the scandal being exposed,...
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