Market Report, "Consumer Appliances in Brazil", Published
Tax incentive measures on major appliances were implemented by the Brazilian government in 2009 in order to boost sales, enabling manufacturers and retailers to reduce the unit prices of certain goods. After that, such benefits were extended to avoid a drop in sales, but from 1 February 2013 the IPI rates (Tax on Industrialised Products) gradually increased, and should have reached their original level by 1 July. However, in the wake of the insistence of manufacturers and retailers, and the...
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