New Market Report Now Available: Consumer Health in Macedonia
2013 was yet another good year for consumer health in Macedonia. OTC categories achieved solid sales results, benefiting from the growing self-medication trend among Macedonian consumers. Macedonian consumers are becoming better informed about self-medication and particular OTC products they can use for this purpose. Social networks and internet portals are becoming an important tool for consumers in Macedonia, alongside first-hand advice from pharmacists and doctors. More consumers are...
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