"Gum in Germany" Now Available at Fast Market Research
After two years of significant decline, gum set to recover in 2013 with stagnation in current value terms. However, in terms of volume sales, gum in Germany performed negatively for the third year in a row. Average unit prices for gum increased in 2013 to EUR29/kg, making it proportionally the most expensive confectionery product. Higher commodity and energy costs were the biggest price-increase drivers in 2013, but with falling volume sales of gum, even the price increase was not sufficient...
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