"Chilled Processed Food in Germany" Now Available at Fast Market Research
Chilled processed food in Germany is growing in popularity; however, the average German consumer is not as ready as the average UK consumer to accept new chilled ready-to-eat and ready-to-go food concepts. Convenience-to-go supermarkets developed by the Rewe retail chain, which were launched in 2011, are still being tested. Rewe plans to slowly expand this concept in 2013 and open up six more convenience-to-go supermarkets in high frequency locations by the end of the year. As of late 2013, the...
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