Recently Released Market Study: Baked Goods in Germany
Baked goods in Germany was characterised by overall stable volume demand. The products, particularly bread which is a key staple in Germany, already reached a level of maturity with limited potential for further volume growth. That the category is nevertheless set to achieve growth in value terms in 2013 is the result of higher than average unit prices. In the context of highly volatile and in the long-term, growing costs for commodities, and given the comparatively low prices in Germany...
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