Report Published: "Small Kitchen Appliances (Non-Cooking) in Greece"
Small kitchen appliances (non-cooking) is amongst the most resilient categories amidst the current crisis, as it mostly represents low-ticket, necessity purchases of products with short replacement cycles. However, given the depth of the Greek recession, consumers are making do with what they currently own, and are unlikely to purchase any product within the category that is considered of secondary importance, thus the category as a whole is seeing a 3% contraction in volume sales. Offers and...
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