New Market Report Now Available: Spreads in Bolivia
Despite high penetration, spreads continues to post healthy rates of growth in volume terms. Good economic conditions in the country permit consumers to have disposable incomes that they spend on products such as spreads. The leading players noted this trend in Bolivia and supported their brands through better distribution, which in turn helped them to achieve strong growth in 2013. Domestic brands are having success with their brands due to their ability to offer very competitive prices.
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