Recent Study: Snack Bars in Australia
Snack bars had value growth of 2% in 2013, equal to the growth rate in 2012, although significantly down from the double digit growth of the two years prior. This double digit growth was largely due to a premiumisation trend that was led by Carman's Fine Food, backed by strong growth in protein bars as its availability through supermarket channels was improved. The impact of these two factors did not last, however, and the market plateaued in 2013.
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