"Microwaves in Brazil" Is Now Available at Fast Market Research
Rising disposable incomes were partly responsible for the success of microwaves in 2013. The shift in consumers' lifestyles caused by high employment rates, leading to increasing working hours, especially amongst women, benefited devices which offer practicality, functionality and mostly time-saving features. In addition, the success of packaged food as a way to make consumers' lives easier boosted sales of microwaves, which are often used to reheat ready meals.
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