Market Report, "Personal Care Appliances in Colombia", Published
Reasons for such strong growth in body shavers are diverse and are quite related with the trends seen in this category. First, the sector was recovering from a fall in 2012 produced by several reasons. Aside from the economic deceleration, in the case of men, there was the unshaven beard fashion boom and in the case of women, the rise in permanent depilation through IPL (Intense Pulse Light or Laser) treatment; indeed, some men felt attracted by the IPL boom....
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