New Market Study, "Baked Goods in Brazil", Has Been Published
Brazil is undergoing a shift in consumer habits, especially in packaged food, with consumers having increased purchasing power and therefore opting for more sophisticated products, including health and wellness-related items. The goal is to eat healthier, by consuming fewer calories and more functional food. Within baked goods, wholemeal, cereal and fibre breads are becoming very successful, with NH high fibre bread accounting for 11% of total bread volume sales in 2013. Although its higher...
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