Market Report, "Small Kitchen Appliances (Non-Cooking) in the United Kingdom", Published
Small kitchen appliances (non-cooking) are not a necessity in UK households, other than kettles which represents the majority of small kitchen appliances in the UK. Fierce competition from packaged food whereby increasingly foods is sold in smaller pack sizes or pre-prepared such as sliced meat, limits the potential for growth in this category. Additionally, busy lifestyles have led consumers to seek more convenience in order to save time in terms of meal preparation.
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