New Market Study, "Ste Bic SA in Personal Accessories (World )", Has Been Published
Ste Bic SA, one of the top three writing instruments players globally, enjoys strong foothold in Europe, Latin America, Middle East and Africa with its value positioning. The company has however insignificant presence in Asia Pacific, despite having manufacturing capabilities. With Asia Pacific projected to drive global writing instruments growth over 2013-2018, Ste Bic should be looking to further penetrate the region especially as demand in its core market is experiencing weak growth.
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