New Market Research Report: Ice Cream in Brazil
Rising disposable income among lower and middle-class consumer groups, combined with the higher presence of lower-priced ice cream, is boosting sales in 2013. Considered a high-end product due to its elevated unit prices, the ice cream category, and especially bulk dairy ice cream, the largest category in volume terms, has historically been targeted at higher-income groups. However, in order to reach middle-income consumers, local regional brands are now launching lower-priced brands (up to 30%...
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