Breakfast Cereals in Turkey - New Market Study Published
In 2013, breakfast cereals registered a higher current value growth than 2012. When compared to the Western European average, the consumption of breakfast cereals in Turkey is low. However, it has been rapidly increasing as a result of urbanisation and higher numbers of mothers at work. Breakfast cereal is increasingly regarded as a quick, practical and highly nutritious meal. As the level of education and employment is increasing in Turkey, more and more people prefer breakfast with breakfast...
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