Recently Released Market Study: Biscuits in Brazil
In Brazil, the biscuits category is undergoing a consolidation process, although approximately 600 companies still make up sales, with strong regional brands. In addition, the category experienced relative volume stagnation over the review period due to the high penetration of biscuits in Brazilian households. As a result the main players have been obliged to opt for merger and acquisition strategies in order to increase their sales. Companies such as M Dias Branco and PepsiCo have been...
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