New Market Research Report: Baked Goods in Turkey
Relatively slower growth of baked goods is due to the negative growth trend in artisanal bread and slower growth in bread substitutes. In 2013, the Prime Minister's speech, promoting the consumption and production of wholegrain bread, negatively affected the demand for white bread, which makes up the majority of artisanal/unpackaged bread. The main impact of the speech was increasing health awareness amongst Turkish consumers. As a result, many artisanal bakeries have started to switch to...
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