UK Private Label Household Care Consumer Industry April 2014 : Researchmoz
The finding that such large proportions of people have noticed improvements to own-label household care products in terms of quality and selection in recent years gives grounds for optimism, as does the number of people who think further improvements would tempt them to buy more own-label versions of products. Raising awareness of what own-label has to offer and using in-store marketing to encourage trial and repeat purchasing, including through injecting more personality into ranges, will be vital for increasing sales.
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