New Market Research Report: Canned/Preserved Food in Kenya
Kenya has a strong agricultural industry, with fresh food being widely and cheaply available. Most consumers meanwhile have a strong tradition of eating fresh food and are dubious about the flavour of canned/preserved food. In addition, there was a growing interest in nutrition among mid-income consumers towards the end of the review period, with this further dampening this group's interest in canned/preserved food. Low-income consumers meanwhile typically opt for lower-priced fresh and...
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