Market Report, "Drinking Milk Products in Indonesia", Published
The growing number of television shows and magazine articles focusing on health issues contributed to better health awareness by Indonesian consumers in 2013. Although the majority of consumers come from low-income groups where health-consciousness is still relatively low, better health awareness among middle-income and upper-income consumers was evident towards the end of the review period. Drinking milk products sales benefited from this growing health awareness over the review period, as the...
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