New Market Study Published: Concentrates in Belarus
Concentrates in Belarus has an image of being an old-fashioned type of beverage. The existing brands have done little to change their images for many years, and for this reason products in this category are associated with the past. Concentrates enjoys little interest among Belarusian consumers, with the exception of the elderly population and villagers. Concentrates sales continued to decline in volume terms in 2013, as in the review period as a whole.
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