Internet Retailing in Japan - New Market Report
Internet retailing increased in current value by 10% during 2013. As Japan's high internet penetration rate has increased steadily, the channel has experienced continuous double-digit growth over the past 10 years. In 2013, internet retailing saw a dramatic shift away from e-commerce using computers to m-commerce through smartphones. According to the Ministry of Internal Affairs and Communications, the penetration rate of smartphones in Japan increased from 29% to almost 50% in 2012, a...
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