New Market Research Report: Sports and Energy Drinks in Latvia
The category continued its growth in 2013, mainly due to the launch of new products and flavours in energy drinks. There is a base of customers who use energy drinks a few times per week; however, the awareness of the products' negative impact on health has increased, and the trend of pursuing a healthy lifestyle is decreasing the growth of energy drinks consumption. Due to this, local producers have innovated energy drinks by offering variants without sugar and caffeine, for...
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